Embedded operating leadership. Proprietary trading firms only.
Four functions: growth, operations, transformation and business intelligence. Know which one is costing you most, what that costs a month, and what to do about it.
Fig. 01 · Where a firm leaks
Why Prop Blueprint
Your C-suite sets the vision, the capital and the growth targets. Your VPs and managers deliver against KPIs week to week. Between them is where strategy arrives as intent and leaves as a backlog nobody owns.
Leadership
Vision · Capital · Strategy
Prop Blueprint
Translate · Sequence · Own
Execution
Functions · Owners · KPIs
What you keep
The Blueprint Engine is your KPI layer, built on your numbers and your sources. We assemble it by hand alongside your team, so you can see every number come from somewhere you agreed. Once it is running and you trust it, we automate it together.
In
The Blueprint Engine
Built by hand, then automated
Out
Actual against your own benchmark
Per function, with an owner
How the work runs
Three phases. Here is the work in each one, and what it ends with.
Phase 1 · 30 minutes · No cost
We walk the four functions with you and give you a read on the same call.
Ends with a read on your costliest function
Phase 2 · 30 days
Four weeks inside the operation. Founder sessions, 1:1s with your leadership, and time watching how the firm actually runs.
Ends with a written map, priced, and a sequenced plan
Phase 3 · 90 days
We work that plan with your leadership, installing the process one function at a time. Your team runs it.
Ends with the process installed and your team running it
Market reality
What stops one is almost never demand. It is what the operation does when demand arrives.
Firms that ceased operating
Between February 2024 and late 2025 — roughly 40% of the industry at its peak.
FinanceMagnates reporting, via Track360, 2026
Share of firms on MetaTrader
One platform decision in February 2024 pulled access from US-facing firms, some with days of notice. The survivors had somewhere else to go.
FinanceMagnates reporting, via Track360, 2026
Of challenge sales run through affiliates
At $325 to $650 per funded trader once pass rates are applied. For most firms it is the largest single dependency in the business.
Track360 platform data, 2026
Launching a firm is the easy part. Staying solvent, staying on top of your operational risk, and still growing is the part that ends most of them.
Our market, our model
Four stages, and the constraint is different at each one.
Launching
Formation to the first funded trader.
$1M – $5M
One person is holding three functions together.
$5M – $25M
Demand arrived before the operation was built to absorb it.
$25M – $100M
Every dependency is now large enough to end a month.
Launching, or scaling and feeling it. Those are the two states we are built for. If the constraint is still headcount rather than structure, we will tell you so on the call.
The economics
| Axis | One C-suite operator | Both of us, embedded |
|---|---|---|
| Cost | One C-suite operator $227,000 – $246,000 base, plus benefits and payroll taxes | Both of us, embedded Less than that hire, fully loaded |
| Time to start | One C-suite operator A recruiting cycle before anyone starts | Both of us, embedded The Discovery Call is this week |
| Ramp | One C-suite operator Months learning your operation before they are useful | Both of us, embedded We have run payments, support, payouts, org and growth |
| Coverage | One C-suite operator One function, one person’s judgement | Both of us, embedded All four functions, two operators, every call |
| If it ends | One C-suite operator Severance, and the seat is empty again | Both of us, embedded A scope that was always going to end |
COO base salary at Series A and Series B companies. Kruze Consulting 2026 C-Suite Salary Guide, drawn from client payroll records.
We design and install the process. Your team runs it.
Who we work with
The work is the same. Where it starts is not.
You run a prop firm today, and the way you run it is starting to cost you.
You hold a position in a firm and you want operating leadership inside it.
You have an audience, and you are launching a firm or have just launched one.
You serve prop firms, run one yourself, or need to understand the ones you work with.
Most firms do not fail on strategy. They fail on the systems underneath it.
The reason this firm exists
Start here
Thirty minutes with both of us. We give you a straight read on which function is costing you most, and say so plainly if it is something your team can fix alone.
Book a discovery callor email partners@propblueprint.com