If demand is not converting
Trust is the constraint, not spend.
More spend only amplifies what is already there.
The approach
Whichever function you bring us in on, this is the shape. A conversation first. Then thirty days mapping what is leaking and what it costs. Then ninety days installing the fixes with your leadership.
How it runs
The conversation is free. The Blueprint maps what is leaking and prices it. The Accelerator is the ninety days where it changes, scoped from what the Blueprint found.
An honest conversation about where the firm is now and what is creating the most friction. We walk the five pillars at altitude and give you a read on the same call.
We are not here to pitch you. If we can help, we will tell you how. If we cannot, we will tell you that too.
What you walk away with
Four weeks inside the operation. Founder sessions, 1:1s with your leadership, and time watching how the firm actually runs rather than how the org chart says it does. All five pillars, and a number on each.
What you walk away with
The ninety days where the firm changes. We work the plan with your leadership, designing and installing the process one pillar at a time. Your team runs it. Scope comes from what the Blueprint found, so you are buying a known sequence rather than an open retainer.
What you walk away with
Most firms build their systems once, in a hurry. We build them on purpose.
The real problem
Underneath it is almost always one of two things.
If demand is not converting
More spend only amplifies what is already there.
If demand is already working
Volume does not create the strain, it makes it visible faster.
What usually breaks first
None of it is broken enough to stop. None of it is working well enough to scale.
The five pillars
In the order founders feel them. We walk all five whether or not you think the problem lives there.
Affiliate dependency, cost per funded trader, and how many come back after a first payout.
The written org chart against the real one, and how much of your week runs through you.
Ticket volume against headcount, first-response time under load, and what a funded trader actually gets.
Request-to-paid time, the rails you pay on, and what payout speed does to your public score.
Processor concentration, chargeback handling, and what share of revenue depends on one relationship.
Phase 2 · what we inspect
We walk all five whether or not you think the problem lives there. Every check produces a number, not an impression.
01
We found organised fraud running through the challenges at a firm we owned, and suspended whole countries while we audited it.
02
We hired fast enough that the calendar filled with meetings and there was no capacity left to build or to lead.
03
We watched the public score fall, some of it deserved, and had to work out which half was which.
04
We posted the best revenue month in a firm’s history and still could not say whether it was sustainable.
05
We had a payment processor switch off with no warning. More than once. And a platform withdraw from the US overnight, with that week’s revenue.
Phase 2 · what the Blueprint specifies
A finding on its own is an observation. Attach a cost and an order to it and it becomes the scope of the Accelerator.
| What we find | What we specify | What it moves |
|---|---|---|
| One processor carrying the revenue | A second processor and a documented failover | Risk |
| No first-response target under load | Support tiering and a staffed escalation path | Trust |
| Payouts slipping past the promised date | A payout SLA, and the ops to hold it | Trust |
| Every decision routing through the founder | Decision rights, by function, in writing | Founder time |
| No KPI cadence, and no agreed data source | A KPI set per function, with its source named | Margin |
| Acquisition concentrated in affiliates | A second channel, and the economics to compare | Revenue |
The KPI line is on this list because we did not have it ourselves. We ran six firms without an agreed set of numbers per function, and it cost us more than any single operational failure did.
What you receive
Thirty days in, every leak has a number against it and a place in the order. Your leadership runs the next ninety days from it.
Prop Blueprint
Operating Blueprint
Your current state · Every leak priced · The order to fix them in
Prepared for one firm · Not for circulation
Inside the blueprint
It is yours. Every finding, every number, and the order to fix them in.
Start here
Thirty minutes with both of us. We give you a straight read on which function is costing you most, and say so plainly if it is something your team can fix alone.
Book a discovery callor email scale@propblueprint.com